ICE USA 2011 LAUNCH PROVIDES NORTH AMERICAN
CONVERTERS WITH NEW GLOBAL OPPORTUNITIES
Integration of CMM International Well Received
Burlington, MA, April 16, 2010 – The debut of ICE (International Converting Exhibition)
USA in Orlando, Florida, April 6-8, 2011, marks the first time that North American converting
professionals will have the opportunity to access such a vast array of their international and
domestic customers and peers. As part of the only global network of converting expositions, ICE
USA is the newest in a series of four highly successful ICE events held around the world.
The original ICE Expo debuted several years ago in Europe and has grown to become
the leading dedicated converting event in the world with more than three hundred exhibitors and
over five thousand attendees. It is, like all ICE shows, held biennially and is held in Munich,
Germany in odd years. ICE Asia grew out of ICE Europe and has just held its second successful
event this Spring in Shanghai, China. ICE South America will debut in São Paulo, Brazil later
this year. With this newest show in the heart of Latin America, one of the most dynamic markets
worldwide, ICE now covers four major continents.
“The converting and package printing industry truly has become a global marketplace,”
says Michael Boyle, ICE USA Show Director. “More and more suppliers need to interact directly
with their customers around the world, and many converters are increasingly seeking costeffective
solutions from their peers across the globe. ICE USA will provide converters with new
products, technologies and solutions they can’t find anywhere else.”
Boyle emphasized that ICE USA will feature many of the leading exhibitors from CMM
International, which it acquired in 2009, as well as new equipment suppliers from ICE events in
Europe, Asia and Latin America. At the same time, converters and package printers from these
regions of the world will be coming to ICE USA looking for North American suppliers and
solutions.
According to Boyle, ICE USA is the only converting-exclusive event in North America that
covers all facets of the paper, film, foil and nonwovens converting industry. “There is a void in
the market place that is not being filled by niche events and smaller shows that are part of larger
packaging focused expos.”
The inaugural ICE USA will also feature an educational seminar component featuring
sessions created by AIMCAL and other leading industry organizations. The event will be held at
the region’s leading facility, the Orange County Convention Center (OCCC).
For more information contact Event Director Michael Boyle at (781) 791-5090,
michael.boyle@mackbrooks.com, or Sales & Marketing Director Bob Chiricosta at
(781) 791-5091, bob.chiricosta@mackbrooks.com
# # #
For press inquiries, please contact:
Bob Chiricosta
Director of Sales and Marketing
Mack Brooks Exhibitions
(781) 791-5091
bob.chiricosta@mackbrooks.com
www.ice-x-usa.com
Logos and pictures of ICE exhibitions are available from the Press Office on request.
ABOUT MACK BROOKS
ICE USA is organized by Mack Brooks Inc., a subsidiary of the Mack Brooks Exhibition Group.,
based in St. Albans, UK, which has branches and partner companies in France, Greece, Italy,
Poland, Russia, India, China and the USA. The Mack Brooks Exhibitions Group has been
organizing industrial trade fairs around the world for almost 50 years. As a privately-owned,
independent and professional show organizer, the company organizes a program of highly
specialized trade exhibitions throughout Europe, Asia and the Americas, in the fields of
engineering, transport, metalworking, information technology, textiles, food and beverages,
railways, construction, tunneling, printing, converting, airport management and aviation.
The Group also publishes related directories, magazines, sector reports and internet sites. Visit
Mack Brooks Exhibitions online at www.mackbrooks.com