11 April 2016
New exhibition for the Polyurethane Industry: PSE Europe 2017 in Munich will focus on innovative PU applications
Against the background of an increasing worldwide demand for polyurethane and the growth potential of PU for new applications, Mack Brooks Exhibitions announces the launch of PSE Europe, International Exhibition for Polyurethane Solutions. PSE Europe 2017 will take place from 27 – 29 June 2017, in the MOC, Munich, Germany.
Global PU market demand is projected to increase from 17 million tons to 24 million tons from 2014 - 2020 and according to recent industry research new applications and product innovations represent the biggest growth potential for the PU industry. The versatile, durable and lightweight material has become a cost-effective and modern alternative for the design of compounds and product solutions in a vast variety of industry areas, such as automotive, construction, bedding, electrical appliances, footwear, furniture, transport, additive manufacturing and packaging. For manufacturers and suppliers of raw materials, processing machinery and PU systems the expansion of PU applications across a large number of different manufacturing sectors opens up entirely new markets offering an enormous business potential.
“It is in this context that we decided to launch a dedicated exhibition for Polyurethane solutions in Europe. The event is designed to give raw material manufacturers as well as equipment and system suppliers a platform to meet with a professional audience of buyers and users looking for innovative technology and bespoke solutions. A central focus of the event will be the live presentation of equipment and applications to demonstrate the potential of PU in entirely new fields and as a top-quality alternative to other materials,” explains Stephen Brooks, Chairman of Mack Brooks Exhibitions.
“The decision to launch PSE Europe is based on an extensive research and an ongoing exchange with a number of key companies within the PU industry. There is an obvious need from suppliers in this sector for a showcase to demonstrate the potential of PU to new user-groups, such as tier-1 suppliers from the automotive industry, construction industry, composites and additive manufacturing. A good growth potential is also seen in the conventional PU processing sectors, such as the bedding and furniture industries,” says Stephen Brooks.
An innovative approach to market PU solutions
The Show Profile of PSE Europe covers raw materials, materials/semi-finished products, PU products/systems, processing machinery, systems & equipment as well as industry specific services. On the visitor side the event targets trade professionals from all industry sectors involved in processing PU or applying PU solutions within their manufacturing processes. The exhibition experience will be rounded off by a selection of feature areas providing room for networking, exchange of expertise and knowledge transfer. Innovation is, therefore, a central focus of PSE Europe.
“Our show concept is inspired by an innovative approach and we are confident that PSE Europe is beneficial to the PU industry in order to market this versatile, modern material to a wider audience and new markets,” says Stephen Brooks.
PSE Europe 2017 will take place in the MOC in Munich. As a major international hub for high tech, automotive, aerospace, life sciences, ICT, material science and green technology, Munich enjoys a prosperous economic climate. With its strong focus on R&D, the city is pushing innovation and boasts a broad mix of industries in a vast array of future-oriented sectors. With its excellent infrastructure, Munich is a renowned business centre for visitors from within Germany, its neighbouring countries as well as worldwide regions.
PSE Europe 2017 will occupy Halls 2 and 3 in the MOC, which are both directly accessible via the Main Entrance. Located in the North of Munich, the venue is well connected to the city centre, Munich International Airport and the motorway network.
Exhibitor Brochure, Website and Blog
For companies interested in exhibiting at PSE Europe 2017, an exhibitor brochure is now available from the organisers. The Brochure includes useful information about the exhibition, the venue and how to book stand space.
The Show website www.pse-europe.com is regularly updated with news, details about the event, industry facts as well as information for exhibitors and visitors. Paul Davis’ PSE Europe blog can also be followed via the show website. The blog of PSE Business Development Director Paul Davis provides background information about the idea behind the show and invites for an interactive exchange between industry experts.
Susanne Neuner, PR & Marketing Director
PSE Europe Press Office, Mack Brooks Exhibitions Ltd
Romeland House, Romeland Hill, St Albans, Herts AL3 4ET, United Kingdom
Tel: +44 (0)1727 814400, Fax: +44 (0)1727 814501